It’s a new world out there that keeps changing faster than any of us is able to absorb let alone understand. Let’s face it, technology with all the convenience it comes with has had an impact on all of us that cannot be accurately described without prominently using the word “chaos.”
Fortunately there are a few things that you can do in our chaotic new world that will always ensure your survival and even prosperity and most of them have to do with how you are perceived online. Everybody is online and people now do plenty online. If they are not on their computer in the office you can be sure they are still online with their smart phones somewhere. That should put the writing on wall pretty vividly for anybody.
What’s your visibility online?
It means that your visibility online is terribly important and I am not just talking about having a website or social media presence. Virtually everybody has those and yet many entrepreneurs are still lost at sea in the huge raging ocean out there that is the World Wide Web.
What exactly does visibility mean? Visibility means that you can easily be found by anybody who may want to look for you and even more importantly by those who might be interested in the products or services that you offer. That means that whether you know it or not SEO (search engine optimization) is critical. If your site is NOT optimized for leading search engines then it simply means that it will be impossible for anybody to find your website in the massive sea of websites out there. And whatever good reasons you may have for wanting to be found it is also critical that the vast majority of folks who find you are local. This means that your optimization has to be done by somebody familiar with your locality. And that’s why this long serving SEO expert in Kenya and East Africa is a great place to start.
There are other interesting ways that you can be found, mostly by using the right social media tools that will attract attention to you. It could be PPC ads thrown at the right audience on Facebook or simply interesting social media updates documenting your progress that will attract the right kind of interest. It really is exhilarating just thinking about the vast range of possibilities here.
First impressions count much more online
Chances are that you will never dream of going for that critical meeting mostly with people you have never met before, dressed carelessly. And when you do get to the meeting, there is no doubt that you will sum up the people you meet and arrive at your own conclusions about them in the first few seconds. It will all be based on what they look like and how they are dressed and your mind will be made up long before they have even said a single word.
On the web it gets even scarier and it means that your website design and the general look of your site or blog will determine whether or not visitors will want to take things further with you. It is therefore critical that any website design Hong Kong options you choose to go with brings out the best of you based on the real you.
Success comes much faster on the World Wide Web
There are numerous amazing stories of mind boggling success that can be told by those who have taken the trouble to work on their online visibility. In the bricks and mortar world it will take weeks and sometimes even months for you to determine how successful your launch has been. On the web this timeline is reduced to a few minutes. And that’s not all. Those who have a plan and know what they are doing are able to reach tons of prospects much more quickly and convert a good number of them into paying customers. All this at an extremely low cost. The advantages and sheer convenience of doing business online is something that cannot be denied. That means that whatever trouble you may have to go into to work on the online visibility of your business could pay off big time.
How a person handles their web design and SEO will make or break a business every time. That’s the truth about our chaotic new exciting but still rapidly changing world.